The graphic concept starts from the idea of the globe-circle as a representation of the global-international scope of the holding of companies. The use of sans serif typefaces represents solidity and reliability in play with the casual arrangement of the elements that reflect flexibility and movement. The images seek to suggest the various industrial sectors involved without falling into the traditional explicit representation of the product-service. The colors seek to generate impact through high contrast to give power to the texts. The goal is to convey a very direct and visually appealing message. The use of high quality materials and a matte finish for printing will complete the “look & feel” associated with the attention to detail as part of the brand’s values.